Innovation for Nonprofits: Using ‘Alternate Worlds’ to Unlock Innovative Solutions (Part 2: Ideate)
Introduction
In our last blog, we explored the AEIOU framework for systematic observation and clarification. Now, let's dive into a powerful tool for step 2 [ideate] in a systematic innovation process that can help any organization break free from conventional thinking: Alternate Worlds.
What is This Alternate Worlds Thinking Thing?
Alternate Worlds is a structured approach to borrowing successful strategies from different industries, organizations, and disciplines to generate innovative solutions. This tool helps us break free from our sector-specific mindsets and discover unexpected solutions.
How Does It Work? The process involves three key steps:
Identify your core challenge
Explore analogous situations in different contexts
Transfer and adapt successful strategies
Case Study: Clarify (Part 2)
Let's look at how fictional Mountain Home Solutions, a fictional affordable housing nonprofit, used the Alternate Worlds technique to their core challenge = inefficient and burdensome housing application processes:
Alternate Worlds Exploration:
Restaurant Industry: Fast-casual dining's efficient queue management
Theme Parks: Virtual queuing systems
Healthcare: Patient pre-registration processes
Airlines: Digital check-in and status updates
Resulting Innovations:
Implementation of a "FastTrack" application system
Virtual application status dashboard
Pre-qualification toolkit
Mobile-first documentation process
Homework: Put Alternate Worlds Thinking into Action!
Step 1: Define Your Challenge / Choose Your Focus Area
Choose either one of these nonprofit interaction points below OR use the core challenges identified from the first blog post of this series (read it HERE). Be sure to then write down a clear problem statement, for example: "How might we...":
Donation experience
Program Registration
Volunteer engagement
Impact storytelling
Digital communication
Step 2: Research & Observation
Review your data sources:
Analytics platforms
User Feedback
Survey results
Team input
Analyze via Spreadsheet, Doc, or Paper:
Current Process
Pain Points
Success Metrics
Stakeholder Impact
Step 3: ‘Alternate Worlds’ Exploration
A. Identify 3-5 Different ‘Worlds’
Choose at least two completely unrelated industries
Consider: Nature, Sports, Entertainment, Technology, Education
B. Deep Dive Analysis For each "world":
What similar challenges do they face?
How do they solve these challenges?
What makes their solution effective?
What principles could you adopt?
C. Create a table:
Columns might include…
Alternate World
Their Solution
Key Principle
Potential Application
Bonus: Organize a round-robin session with your team!
Individual ideation in different "worlds"
Peer critique and refinement
Group synthesis and implementation planning
Sketch or diagram potential solutions together
Common Pitfalls to Avoid:
Staying too close to familiar industries
Dismissing ideas too quickly
Forgetting to adapt solutions to your context
Missing the underlying principles